Before You Buy Another Click: Run This Big-Idea Test and Kill the Losers
Before You Buy Another Click: Run This Big-Idea Test and Kill the Losers Before You Buy Another Click: Run This Big-Idea Test and Kill the Losers Your ad account isn’t […]
How to Write Fascinations That Make People Itch to Click (Makepeace-Style)
You don’t need a fancier funnel. You need bullets that make fingers twitch. Fascinations—those short, punchy curiosity bullets—are the little salespeople that slip past resistance and whisper, “Just one click…” […]
Stop Using Features, and Promise Outcomes Instead
How to turn “so what?” into “shut up and take my money.” Picture this: you’re in front of a business owner or marketing director. You’ve got a solid product, a […]
The 5-Step Messaging Hierarchy That Stops Leaky Funnels
If your funnel is dripping cash, it’s not because the algorithm “doesn’t like you” or your audience has the attention span of a goldfish. It’s because your message is fighting […]
The 7 Conversion Killers Strangling Your Funnel (And the Fast Fixes That Put Cash Back in Play)
1) Killer: Muffled Value Proposition Symptom: Visitors can’t answer “Why you over every other option?” in 5 seconds. If your headline doesn’t slap a wallet-out reason on the table immediately, […]
How Weak Copy Destroys Your Bottom Line
How to Stop the Silent Profit Leak and Turn Words into Windfalls 1) Meet the Culprit: The Silent Profit Assassin There’s a thief in the building. It doesn’t wear a […]