Let’s get one thing straight—if you’ve got a good copywriter, you’re sitting on a gold mine.
And firing them?
That’s like tossing your golden goose in the fryer because it took one day too long to lay an egg.
Crazy, right? But it happens every day.
I’ve seen businesses ditch great copywriters because “the last campaign didn’t hit,” or because “we’re cutting back on marketing,” or worse—because some bean counter thought copy was just words on a page.
Listen to me carefully: great copy is the lifeblood of your business.
It’s the salesman that never sleeps. The closer that never gets tired.
The voice that turns your company from “just another business” into a trusted brand people line up to buy from.
Let’s talk truth…
The world’s best copywriters—the ones who can actually move the sales needle—rarely get it perfect the first time.
Even the legends—Makepeace, Kennedy, Halbert, Schwartz—tested, tweaked, and reworked copy relentlessly.
Because that’s how it’s done.
Copywriting isn’t about pulling rabbits out of hats.
It’s about testing messages, headlines, angles, and offers until you strike emotional gold.
So when you fire your copywriter after one campaign, what you’re really doing is pulling the plug right before the profit surge.
It’s like planting a seed, watering it twice, and then screaming, “It doesn’t work!” while tossing it in the trash.
The Hidden Cost of a Firing
Every copywriter worth their salt takes time to learn your voice, your audience, your offers, your competition…
That’s weeks—sometimes months—of research and understanding baked into every headline, every email, every landing page.
Fire them, and poof—
you lose that intimate knowledge of your customer’s desires, fears, and hidden motivations.
Then you hire a new writer.
And guess what? You pay them to relearn everything your last copywriter already knew by heart.
That’s not “saving money.”
That’s burning it.
The Smart Business Owner’s Secret
The sharpest entrepreneurs know:
You don’t replace a good copywriter.
You grow with them.
You bring them into your marketing meetings.
You share your numbers.
You let them see what’s working and what’s not.
Because when a copywriter understands your full marketing ecosystem—your leads, offers, funnels, and upsells—they can craft copy that hits like a freight train of persuasion.
That’s when the magic happens.
That’s when you start turning every $1 in ad spend into $5, $10, even $20 in return.
But that kind of magic only happens when there’s trust.
When there’s collaboration.
When you treat your copywriter not like a freelancer—but like a strategic growth partner.
The Bottom Line
A great copywriter doesn’t just write words.
They print money with sentences.
They’re the ones turning browsers into buyers, skeptics into subscribers, and cold traffic into warm, eager customers.
So if you’ve got someone like that—
someone who gets your voice, your market, and your mission—
you protect them like they’re oxygen.
Because without great copy, your ads won’t convert.
Your website will fall flat.
Your emails will get ignored.
And all that effort you’re putting into “growing your business”?
It’ll go up in smoke.
So the next time your copywriter sends over a draft that doesn’t make angels sing on the first try—
don’t reach for the pink slip.
Reach for the phone.
Talk.
Test.
Refine.
Collaborate.
Because the business owners who win big—the ones who build empires—they don’t fire their copywriters.
They fuel them.
Because at the end of the day…
Your copywriter isn’t just selling your product.
They’re selling your future profits.
And firing them too soon might just be the most expensive mistake you ever make.
